A Different Type of Panda from Google
Recently, the folks at Google posted a video of a fake Google live event. The event is supposedly hosted in Japan and talks about the launch of a brand new Google product, dubbed ‘Google Panda.’ Not to be confused with the algorithm update of the same name, this new tool is actually a stuffed Panda. It offers users the ability to ask it whatever question they have in mind and it will answer them right away. It is not a complicated
SEO Services for Etsy: How to Optimize Your Shop
If you log onto Etsy in search of a turquoise necklace to purchase, you are going to be presented with hundreds of thousands of results. Chances are you will then do what most users do – skim the first page and refine your search term. If you are selling turquoise necklaces, it is essential to be found on the first or second page of results, or your potential customers are never even going to see what you have to offer. The
SEO Sins: Duplicate Content
One of the most common - and thankfully easiest to fix - SEO mistakes we see across the web is duplicate content. Duplicate content is literally an SEO killer. The most common place to come across this is on websites that offer similar or identical sets of products in different listings. In order to figure out how to best solve the problem, we need to fully grasp exactly what the problem is. What is duplicate content, and why is it such
The Best SEO Plugins to Improve Your Search Engine Rankings
Building a successful website is a dream for many people. Unfortunately, it isn’t always as easy as people hope. Even if they build a beautiful site with useful, interesting and engaging content, it won’t be a success without people visiting the page. The number one source of traffic to most websites is Google and the other major search engines, which is why optimizing a site to improve its search rankings is extremely important. While the list of
Mobile SEO Mistakes That You Need to Avoid: Non-Responsive Design
It seems like everyone these days is working in SEO or knows somebody who is, and why shouldn’t they? According to Google, 863 million websites mention the term SEO! The search engine optimization industry is growing, and is set to grow for the foreseeable future. Simply put, if you have a business, you need to be on the internet, and if you are on the internet, you need SEO. The new frontier of SEO is the mobile market, where more
SEO or PPC? Why not Both?
Some debates just never go away: vanilla vs. chocolate, Kobe vs. Lebron, Yankees vs. Red Sox (OK, no contest there - you can’t argue with 27 titles). The equivalent to these in the online marketing world is SEO vs PPC. Is it better to build organically or pay for ads? This question has left many businesses scratching their heads. Why would you ever pay extra hard-earned money to rank for keywords that you are already ranking for organically? It doesn’t make
Common Mobile SEO Mistakes to Avoid at All Costs
If you had told someone 10 years ago that as of today over 1.75 billion people were smartphone users, they would have never believed you; however, it’s now a fact. As of 2014, nearly one quarter of the world’s population uses a smartphone. The veritable goldmine that is mobile marketing is one that is rapidly expanding, as more and more users switch from “traditional” platforms to new mobile ones. What this means is that it is imperative to get your
Content Marketing: What it is and How to Do it
In today’s hyper-connected online world, traditional marketing strategies such as straight forward and intrusive ads are no longer as effective as they used to be even a few years back. Now, people skip through or edit out TV commercials and use ad blockers to get rid of those annoying popups on their web browsers. This reality has given rise to a type of marketing that focuses more on being informative and valuable to a potential client, which is also known
How T-Shaped Knowledge Improves Content
Traditionally, the business world has always valued expertise, and for good reason. Even our educational systems are set up to provide students with a broad base of general knowledge, and slowly work them up to the point where they can be considered the master of a certain field of study. When it comes to marketing, having a single skill set or deep knowledge in a particular field was often enough to get you a good gig writing, or if you
How to Write Headlines That Sell
“Everyone’s a salesman,” or so the old adage goes. It doesn’t matter what line of work you are in, in the end it all comes down to selling something; a doctor selling medical expertise; a fitness instructor selling weight loss; a writer selling beautifully written words or a recruiter selling the benefits of working for their company. Our primary goal in the world of business is selling either ourselves or something else to someone. So it is no surprise that