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Negative reviews will happen to the best of us - we are all human and despite your best efforts, your business will receive one from time to time. Some reviews are positive criticisms, providing helpful insights on how to better manage your business. Others unfortunately are not so helpful and perhaps a little inflammatory and hurtful. Regardless of how they make you feel, those need to be addressed as well. Never ignore a negative review. The decision to stick your head

Does your website have a high bounce rate? Here’s what you can do to fix it. Many websites do experience a high bounce rate - that is, when visitors arrive and then leave almost immediately. In fact, bounce rates of up to 80% are frequently reported through Google analytics. That’s 80% of visitors simply leaving upon seeing your site! Not only does a high bounce rate affect your search engine rankings, it also means you are losing up to

While many businesses are still shying away from fully entering the waters of social media, real estate agents seem to have dived in headfirst. Professionals working in the real estate industry are now using social media tools and platforms as a means to promote their services and reach out to a wider circle of home buyers and sellers. This should not come as a surprise to us, after all real estate is an industry that has long depended on referrals

Google has its own mechanisms and standards for calculating the worth and importance of links. In a fraction of a second, Google’s search algorithm will be able analyze your website and compute how many backlinks it has, in addition the value of each individual link.   What are the criteria by which Google measures the utility of links and a website’s authority? Google ranks sites based on how authoritative they are in their respective field. If a website is delivering relevant content that

In the past, local SEO often meant just copying all your pages several hundred times and simply adding a city name to the URL and swapping the city in the page copy (ex: 124.com/Montreal or 123.com/Toronto). Today, local SEO has become a lot more sophisticated – because local ranking algorithms have gotten a lot more sophisticated. If you want to see any improvement in your site’s ranking, you need to invest in writing legitimate and unique content for every geographic region

Google is constantly making minor changes to its search algorithm. After each algorithm is launched, we receive a flood of inquiries from worried site owners and agencies who are afraid that the update will cause their traffic to plummet overnight. The latest update to cause a wave of panic was the Penguin algorithm update launched by Google on October 18, 2014. Here are few of the changes that the launch of this upgrade targeted: · Had a major effect on rankings and

The world of search engine optimization (SEO) is continuously changing. This means that it can be tricky to stay up-to-date with the trends and the corresponding actions that you need to take to make sure that your website is effectively and responsibly optimized. Below are our thoughts on what to look out for in the world of SEO in 2015: - If you don’t have a responsive site by now you are losing out on a lot of potential leads. Websites are

After an exceptional year, the BlueHat Marketing team has entered 2015 with a commitment to continue offering the highest level of service in the industry. From SEO services to pay-per-click management to web design and development, BlueHat Marketing is dedicated to setting the standard by which all other digital marketing firms are measured. We work to achieve this goal through significant investment in personnel, advanced technologies, and proven strategies. We have started 2015 strong: TopSEOs has rated us the #1 company in

Any good local search engine optimization strategy should begin with directory syndication and search engine listing management. Digital directories are the yellow pages of the modern era. They are an easy place for consumers to look up information about businesses with an easy to use interface. Being listed in one directory is not enough, however. Businesses need to have a strategy to succeed in local SEO because search engines use directory listings as one of the many factors that go

There are many business owners who erroneously conclude that blogging is futile and a waste of time. We couldn’t disagree more! A business blog could be used to provide topical information to existing clients, prospective clients, and anyone else who wants to listen. In today’s online landscape, it’s simply essential both for enhancing SEO and user experience. What are the advantages of professional blogging? · Blogging allows you to interact and have a direct conversation with your readers. · Through a blog you