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Leading company in website design and development, search engine optimization, social media and online marketing.

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As the influence of social media continues to grow exponentially, no business can hide from reviewers. Every business at one time or another has experienced a negative review. Usually these reviews are seen as a hostile act or an attempt to tarnish the reputation of a business. We believe that a negative review does not always have to be a bad thing. In fact, we argue that all reviews can be used to help a business improve management and processes that

SEO is a constantly changing industry. Search engines are constantly updating and adjusting their algorithms and SEO practitioners have to constantly try new strategies and modify their approach. The best SEO companies rely on detailed research focused on discerning trends and patterns in search engine rankings. Although SEO practitioners often disagree about the relative importance of various factors in site rankings, there is a general consensus on which factors do play a part: - Keywords in the domain name - Keywords in the

What is SEO? At the most basic level it is a process, a series of planned and executed steps that lead to a website being optimized to rank highly on search engines. We cannot overemphasize the point that SEO is an ongoing process; it is not something you do once and then forget about. While an intensive period of attention to your site’s optimization factors can lay a solid foundation and get you off to a proper start, if you do

As a business owner, you might have been faced with this question on many occasions: is SEO something you should tackle internally? Or should you outsource your SEO to an external company? Time and time again, the facts point to a clear decision: you should definitely outsource your SEO to a professional and reputable agency. After all, the average business will have a limited amount of hours per week that it can invest into marketing itself. There will always be other

To acquire a strong ranking position, a website should be tailored to resonate with a search engine’s algorithms. These algorithms are based on a complex series of factors, and can be defined as a method or formula that analyzes and calculates variables in order to value and rank sites. Creating and updating these algorithms is a science, and so is responding to them in order to rank a website highly on search engines. While there is no full-proof formula for ranking

BlueHat Marketing has been consistently ranked as the top Canadian SEO and web design firm by independent industry authorities. This is largely due to the fact that we understand the importance of user experience when it comes to web design and development. Below are some of our guidelines when it comes to designing a site that is both attractive to search engines and users alike. Good quality graphics help create a good first impression. When it comes to websites, first impressions are

The best SEO companies in Canada do not solely optimize for the sake of establishing high rankings. What distinguishes a good SEO company from a less professional one is whether or not they optimize with the potential customer’s interest in mind. A professional SEO company always puts customer experience as their top priority when implementing SEO strategies. We have all experienced mediocre web pages that are clearly over optimized in the name of SEO. Those kinds of web pages might temporarily

Search engine optimization, or SEO, has been around for a while - long enough for most companies to understand that it is an important strategy to apply to their business. This is because a top listing in a search engine can bring tens of thousands of dollars' worth of new business among other benefits. As the internet’s scope has become increasingly larger, it has become hard to be noticed at all, let alone achieve top ranks. Fortunately, for many companies, there

BlueHat Marketing is a specialist web design and SEO marketing company, offering a range of services to suit the needs of businesses and individual professionals alike. With our diverse array of services, the BlueHat team caters for the requirements of a wide variety of clients in different industries, including real estate, HVAC and plumbing, online retail and independent contractors. The good news is that optimizing your website isn't as complicated as you might imagine: We've narrowed it down to a list

The year 2014 has almost come to an end and what an exciting year it was for us here at BlueHat Marketing! There were many achievements and additions to our team and we had the pleasure of working with many new clients. The biggest achievement by far was receiving the honor of being ranked as number 1 in integrated search (SEO and PPC) by TopSEOs.com, an independent and well-respected authority that evaluates and ranks Internet Marketing Agencies in Canada. This award