Why Google Possum Has Made Local SEO More Important
Google’s recent Possum update seemed relatively minor on the surface; however, more research in the ensuing weeks has found that it has done more to change the core algorithm than most had thought. Google has long followed a trend of merging the online world with the physical in terms of local rankings (for example, showing peak times, images, and visits), and Possum seems to have been an algorithmic change following of that lead. The new local landscape has only increased
IN 2017 SEO WILL BE MORE IMPORTANT THAN EVER
The art of optimizing your website, online social media presence, and web content to appear higher in organic rankings is constantly changing. As each year passes, new discoveries, interesting trends, and game-changing algorithm updates often necessitate reworking (or at least re-evaluating) your current strategy to fit the industry’s best practices. In addition to the more scientific side of SEO, there’s also the public relations, UX, and conversion optimization side of things (38% of consumers said they’d immediately leave an unattractive
Everything You Need to Know About Google’s Latest Algorithm Update
Local search rankings are always in flux, and that’s why it is important to constantly be staying up-to-date on where your site stands in regards to competitors. Maintaining a high ranking is not easy. Recently, Google rolled out another shakeup to its local rankings that turned heads around the web. Partly because it was unexpected and partly because it had not-so-small effects on sites in the most sought-after real estate on the search engine results page: the map pack. Now affectionately known
Google Survey Shows That Search is the #1 Online Shopping Tool
A Google survey of smartphone users shows that search is the first place most users use to shop for products online It has long been known that mobile searches are more popular than desktop, but what hadn’t been certain was whether or not consumers actually used mobile to make purchasing decisions as often as they did desktop platforms. That has been put to rest after Google released the findings of a major survey. It turns out that 90% of consumers turn
Why User Experience Matters for Your Business
Modern SEO is about people, and that means catering your campaign to what your customers are looking for. Knowing Google’s rules for ranking organically is important, but having a website that is tailored for your customer base is even more important. Here’s why user experience (UX) matters for your business. Imagine clicking an organic link only to be met by a homepage that was only a block of text-- no images, no spaces between words, no buttons-- just words. And at
Social Media For SEO: The To-do List
By now you are aware that SEO and social media are inseparable. Experts in the industry even go so far as to say that social is the new SEO. There’s a probably a generous teaspoon of hyperbole mixed in for flavour with that statement, but what can’t be denied is that the two complement each other well and when you do social right, your SEO benefits. Think about some of the direct benefits that it provides: Social profiles provide valuable links
3 Mistakes That Hurt Your SEO
So you’re ready to take the search engine results page over and start growing your business. You’ve written great copy that perfectly describes your products and their benefits, tagged everything from your H1s to your images like you were having a going-out-of-business sale, and started brainstorming great content ideas that will have customers coming back for more. Great! Except it isn’t working. Try as you might, your rankings are sinking and your competitors are basking in the glow of the top
Google Critic Reviews Increases the Importance of Local SEO
Local SEO is as much about community outreach, interaction, and reputation management as it is about the stuff that goes on behind the scenes. You need to cater to both Google and to the local population, many of whom are looking for you on the go. We’ve often talked about the importance of local, but a recent update to the way Google displays information on the search engine results page (SERP) has only increased the importance of doing it right. The
3 Ways That SEO Has Changed Over the Past Few Years
If this were the early 2000s, then you we’d be seeing websites popping up by the thousands that shot immediately to the top of Google’s rankings by using a few simple tricks. Back then, SEO was much more of a simple math game. These days, it has become a complex formula that requires knowledge and experience. What used to be just about the right keywords is now about: Authority Keywords Reputation management Web content Location information And much more. The rise of Google’s RankBrain is only
Google Maps Now Shows the Average Time Spent at a Location
The interconnectedness of the world is slowly moving things toward an economy where instantaneous information can catch buyers in the moment, and help sway their decision making process. Think of Google’s micro-moments - a split-second time frame where consumers expect brands to address their real-time needs. This has drastically increased the need for locally-focused and comprehensive mobile SEO. Now Google Maps is showing the average time spent in a location, another interesting development that will affect small business’ bottom lines. Let’s