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It’s evident that social media is a hugely important part of modern life. The most interesting part about that fact is how social media actually benefits businesses in concrete ways. If we accept that its use is beyond fad status and has integrated itself seamlessly into people’s lives in profound ways, how can social media add value to your business? There’s no more efficient way to get sales than through social media lead generation. SOURCE: UNISFAIR, MAY 25, 2010 Social media reflects the

Il est évident que les médias sociaux sont une partie très importante de la vie moderne. La partie la plus intéressante sur ce fait est de savoir comment les médias sociaux profitent réellement les entreprises de manière concrète. Si nous acceptons que son utilisation soit au-delà du statut à la mode et s'est intégré sans problème dans la vie des gens de manière profonde, comment est-ce que les médias sociaux peuvent apporter une valeur ajoutée à votre entreprise? Les médias sociaux

Phone books are obsolete. Today’s consumer finds information on local businesses online, mainly though search engines. 20% of monthly Google searches are for local businesses. SOURCE: GOOGLE, APRIL 2010 When a potential customer looks up information about a relevant product or service, it is vital that your website show up at the top of their search results –and ahead of your competition. More & more of our pre-shopping research starts on search engines. SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, SEPTEMBER 2010 46% of daily searches

Les annuaires téléphoniques sont obsolètes. Le consommateur d'aujourd'hui trouve des informations sur les entreprises locales en ligne, principalement sur les engins de recherche. 20% des recherches Google par mois sont pour les entreprises locales. SOURCE: GOOGLE, APRIL 2010 Quand un client potentiel recherche des informations sur un produit ou service, il est essentiel que votre site se présente à la partie supérieure de leurs résultats de recherche pour devancer la concurrence. Plus en plus de nos recherches préachat commencent sur les engins de recherche. SOURCE:

Tablet computers are the latest front on the tech war between huge companies like Apple and Samsung. Ever since the iPad first came out and seized the spotlight in this field, other manufacturers have been scrambling to challenge the hold Apple has on the current market. Enter Acer The latest contender in the tablet battle is the Iconia W510 tablet PC made by Acer, which runs the Windows 8 operating system. It’s a hybrid tablet, which can be hooked up to a

Several years ago, a commonly used SEO tactic consisted of writing articles containing links to a website and submitting them to ‘article directories’ –huge repository sites of these articles on the web. These sites were unedited wastelands of random articles blasted all over the web by SEO specialists looking to boost a site’s ranking with backlinks. The Good Old Days of SEO The thing is, back then it actually worked. With a relatively small investment in time and money, articles could be

Content marketing is a popular online marketing strategy today, and it is gaining popularity among B2B marketers. According to a report by Holger Schulze, 83.5% of B2B marketers polled said they were increasing their content marketing efforts over the next year, in contrast to the 71% of last year. B2B Marketer Goals B2B marketers use content marketing for a variety of purposes, but the top 3 have been found to be: Lead generation: 68% Thought leadership/market education: 50% Brand awareness: 39% Most Popular

Historically, Twitter has had a difficult relationship with Google in terms of allowing its content to be crawlable by the search engine. In the past week however, Twitter has quietly unrolled some updates that will make it undoubtedly more SEO friendly. The first was a change to its robots.txt file making it friendlier to search engines. The latest update is a user profile directory. Searchable user profiles While the robots file update made Twitter’s content more crawlable, this latest one will allow

It’s quite common these days to hear or read about how important it is for a business to have a mobile-friendly site. In support of this, Google conducted a study to get some real statistics on exactly how important it is. As a business owner, you may have considered getting a site which is optimized for display on mobile devices. If you haven’t actually followed through, the stats from this study might just compel you to act fast. Most people will

You might be aware that Youtube is one of the most visited sites on the Internet, and has been for several years. You might not be aware that Youtube is also the second most used search engine in the world, after Google. The video sharing website has come a long way from being a platform for sharing low quality home movies and cat videos. Youtube is maturing, and is positioning itself as a standard-bearing social network site for the dissemination