Technologies that will disappear within 5 to 10 years
A child born today might very well never use any of the following technologies. In many of these cases, one can see how tablets and smartphones, as they conglomerate functions that were once reserved for dedicated devices, are dramatically whittling down the variety of devices that people once used to perform all the tasks that they needed to get done. 1. Wired Home Internet This one might be obvious. Wired internet might still give some slight performance and stability benefits over wireless
Feeling Lucky? Hungry? Playful? Google Can Help
If you’ve ever pressed the "I'm feeling lucky" button on Google you know that it ignores the search result pages entirely and sends you directly to the first page related to your particular query. It’s also a fun way to discover some hidden games and other funny tricks when you're bored online. Recently for some users, the functionality of the "I'm Feeling Lucky" button has been expanded with new options: I’m Feeling Doodly: random doodle I’m Feeling Playful: random interactive doodle I’m Feeling Artistic:
Google’s Upcoming Algorithm Change is Causing Concern
Google is adding a new ranking factor into its search algorithm that is causing some concern, especially amongst those involved in the online intellectual property and copyright debate. The search engine’s algorithm will soon take into account the number of ‘valid’ (as determined by Google) copyright removal notices when determining a site’s ranking. For an SEO company or anyone involved in SEO services, this is definitely a development to watch. In essence, if a site has been the target of several
Why You Need a Professional Writer to Blog for You
We’ve all heard it before: content is the key to online marketing these days. It’s all about convincing those Google algorithms that you are some kind of an authority on a product or service by generating content around a particular topic. SEO is really focusing hard on this now, and the best illustration of this strategy is the blog. Now, if you want to rank highly on search engines, you’ve got to generate quality content. On top of that, you’ve
Top Web Design Mistakes that Kill your Conversion Rate
In a recent interview on Search Engine Journal, online marketing expert Ben Hunt shared his thoughts on how web design should work to increase conversion rates. A long-time advocate of combining SEO with Conversion Rate Optimization (CRO), Hunt focused on how web designers can often miss the mark when it comes to creating websites that result in compelling visitors to act on a consistent basis. Some of his most important points include: Designing the
How to Find the Right Keywords for Your Business: The What, Who, and Why of What You Do
There are many ways to approach the problem of how to market your business online, including the concise yet vague idea of ‘following your heart’ and going with what you like to do. This might require a lot of thought and reflection and lead to choices which might not best serve your business from and SEO perspective. To render this process more streamlined and effective, here are some tips to use when it comes time to isolating keywords that you want
Google Places Converted to Google+ Pages
Google Place pages, once powerful online local business listings, have now been entirely converted into Google+ Pages. Over 80 million Google Place pages have been automatically merged into the Google+ social network and become what are now called Google+ Local pages, found under the Local tab of the Google account menu. This is a dramatic and potentially confusing change for business owners, but it can be harnessed to one’s advantage with the right knowledge and expertise. Here’s a guide to the
Google Adds Your World to Your Search
For the past few years, one main approach Google has used in its unending quest to refine its search results has been the idea of personalization. Starting with Social Search in 2009, a concrete path was laid for developing a search experience more tailored to the individual user through the incorporation of information from social networks (specifically Google+ and any sites with public content linked to it). When this optional search tool is enabled, search results relevant to your query
Google’s Latest Algorithm Updates
Last month, Google outlined 40 updates to its search algorithms, user interface and language settings. The record amount of changes brought about in February can be generally sorted into three main categories encompassing the most important changes: image and video search, local search and content freshness. Image searches are growing in popularity every day, and Google is racing to answer this trend with improvements to their user experience, most recently consisting of: More consistent thumbnail sizes on the results page Improved
Microsoft Moves into Second Place
Microsoft’s group of sites has edged ahead of Yahoo! to claim the second highest number of unique visitors on the internet, according to a ComScore announcement released on December 22nd. Google, as expected, is still holding on to the first place spot. Bing is the search engine to watch when considering market share fluctuations: Bing is threatening to pass Yahoo! in comScore's November Search Engine Rankings Report. This report offers a clearer understanding of how much each search engine may contribute to