How Local Business Attributes Prove the Importance of Local SEO
Google loves online reviews, and the numbers prove it. Ranking signals from online reviews, including quantity and velocity, make up a significant part of business’ total ranking for local, according to Moz (about 9%). Ever wonder why Google loves them so much? It’s because customers do too. 88% trust them as much as personal recommendations. How your customers feel about you is put front and center on your ‘snack pack’ ranking. Another major development on the face of local SEO was
Google Confirms Paid Ads Coming to Local Search
Local SEO is one of the fastest growing tech sectors, and the amount of money set aside by companies looking to become more visible in their area is growing by the day. The statistics show that 50% of local searches lead to an in-store visit on the same day, and that nearly 1 in 5 result in a same-day purchase. Forecasts show that total spend for SEO will reach upwards of $80 billion by 2020, and the percentage of that
SEO Statistics That You Might Not Know Of
SEO may have changed drastically from where it was just a few years ago, but it has only become more important as the years have gone by. Not only have the techniques necessary to get to the top of the search engine results page evolved, but so have users’ habits when searching. Not long ago, having the right keywords in the right places was enough to get you what you wanted. Nowadays you often have to use multiple strategies in conjunction
Google’s Upcoming Mobile-friendly Update Will Shake Things Up
User experience. Those two words hold a tremendous amount of importance to e-commerce professionals. User experience (or UX) is how the user interacts with a website, with major factors being page speed, layout, colour scheme and text spacing - among others. Despite being such a powerful force in the online the world, a page’s loading speed has never directly influenced SEO rankings via Google’s algorithm – but that’s about to change. Google’s next mobile-friendly update will introduce page loading time as
Store Visits From AdWords Top 1 Billion Mark
Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down the road. But organic search, despite its position as a vital part of SEO, is not alone on the search engine results page. Google AdWords,
Google Launches New Mobile-Friendly Testing Tool
Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, users won’t want anything to do with you. Google has provided a web tool that lets you know just how friendly you are to its
Proof that SEO is More Important than Ever
From the moment that search engines revolutionized the way that information was found on the web, companies realized the importance of crafting their web presence to appear at the top of their results pages. With that, search engine optimization was born. As algorithms, user tendencies, and searching habits have changed, so too has the art of SEO changed with it. New trends come and go, new rules are implemented and updated, and new technologies change the industry in the blink of
Google’s RankBrain: What is it?
When Google announced that a super-secret program that they developed was crucial for determining search engine rankings, the whole online world held its breath. What was it? What did it look for? And how did it affect SEO? In the ensuing six months, we waited bated breath for the best brains in the industry to find how exactly Google’s RankBrain affected SEO. This top secret machine learning algorithm is as elusive as the company that gave birth to it, but through
Do Good Reviews Really Matter for Local Search?
Remember when you wanted something and either had to get a big yellow book, or just go to the one place around the corner that you always went to? Those days are gone for good, and in are the days when you can search for anything you want in your local area, immediately get a flood of results, and pick the one that suits you best. Local searches lead 50% of customers to visit a location on the same day, so
Google Statistics That Prove the Value of SEO in 2016
The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just how much? Recent case studies have proven the value of SEO in 2016. The amount of clicks and traffic gained by the top spots is staggering. Just