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    Google’s search engine results page (SERP) is a constantly evolving mechanism that helps users across the world get instant access to the information they are looking for, and with recent changes implemented by the search giant, it will be even more accessible.   In line with Google’s attempt to make everything more user-friendly, the SERP has evolved to offer more information in more intelligent formats. We can now see videos, information, maps, and other helpful stuff right at the top of the

    Google’s algorithm is a lot like gravity: we can’t see it, and we can only make inferences about it based on its effects on other things, but it controls the universe and keeps everything in place. Despite this secrecy, most experts are aware of the ways that Google analyzes and ranks web content.   We all know that keywords, good structure, proper headers, and links are key ingredients to great SEO soup, but most are not aware of the secret ways that

    Search engine marketing is the driving force behind every e-commerce company, and analyzing and adapting to the latest trends is crucial if you want to stay on top of your game. From the shift in mobile marketing to the tourism industry and everything in between, the statistics from March told us an interesting tale, and we picked the very best to share with you.   Here are 3 stats from March 2016 that e-commerce companies absolutely need to know about:   Buyers are using

Search engine optimization is a constantly changing, complex art that is all about nuance. You really do need years of experience to get it right. As search algorithms become smarter, SEO becomes more about choosing the right keywords, providing great content, and getting your brand in front of the right audience.   The problem with SEO advice is that the answer you often get is “it depends”. Still, 57% of B2B marketers agree that SEO has the biggest impact on lead generation,

Google’s “mobile-geddon” update was Judgement Day for more than 20% of the web’s URLs. As Google rained down algorithm updates upon non-mobile-friendly websites, many businesses saw their rankings plummet and their traffic disappear nearly overnight. Now Google says they are ready to roll out a new mobile-friendly update sometime in May of this year. It might not be on the same level as the previous one, but companies should still be aware. If you haven’t gotten with the times, you need

You’ve already come up with a killer idea that is going to change the world of business as we know it, have paid a developer to build you a great new website, and your business plan is in motion. All you are waiting on is for your site to be finished so you can start to SEO it and bathe in the new customers that will come rolling in. Awesome! Is that all? No. Even if your website isn’t ready, you

Now your blog is replete with high-quality, properly researched posts with SEO-optimized titles. You’ve done the categories and the tags, and put in images with the right keywords sprinkled in. You’ve shared your posts on social media and everyone is flocking to your blog to read what you have to say. You’re basically a star. There’s still more to do though - if you want to really do WordPress SEO right.   The WordPress SEO guide for beginners part 1 and part

So you’ve started your WordPress blog, come up with an awesome title, and spent the days dreaming of traveling the world while blogging for a living, making everyone at home jealous of the awesome life that you live, or maybe you are a business looking to increase your organic rankings and bring in more customers. Either way, you’re on the right track. 25% of websites globally use WordPress as a blogging platform, and there are over 20 billion page views on

WordPress (the popular online blogging platform) is to blogging what Microsoft and Apple are to computers. It has completely changed the way that blogging is done, how we access our favorite blogs, and how companies advertise. You now no longer need a huge marketing budget to make high-quality content and churn it out daily. A staggering 25% of companies now use it for their blogs, and over 400 million people view posts monthly. Knowing how to properly optimize your posts is

We could spend an entire series on why quality content matters. Between Google updates, user experience, keyword rankings, brand building, and lead generation, content is clearly king on the modern web. In fact, 76% of marketers are increasing investment in content marketing these days, and 91% of the top business blogs are publishing fresh content weekly or more often. So we know why content and content marketing strategies are important, but what is lost is how to create great content. You