Local SEO Boot Camp: How to Local SEO your Business – Part 1
Build your business’ web presence from the ground up If you’re a business that relies on the local population for your living, then you know that having a web presence that is optimized to rank highly on search engines is essential to being competitive in the local market. Everyone is doing it, but few are doing it the right way. The facts behind local SEO are staggering: 50% of all mobile searches are for local results, and 61% result in a
How to Hyper-Localize Your Local SEO
Businesses in the physical world are quickly realizing that optimizing their web presence to increase visibility in their local market is the future of marketing, and that there is no more efficient way of increasing visibility, raising brand awareness, and bringing customers in the door. Local marketing budgets are expected to rise 52% by 2018. Gaining a large portion of the local market share means honing in on the right keywords, maintaining a presence on social media, ensuring accurate listings, and
The Three Keys to Successful Mobile Marketing
It has been predicted that the number of global smartphone users will surpass two billion in 2016. This means that marketing departments are still scrambling to tweak their campaigns, messages, strategies and budgets to better reflect the importance of mobile advertising. The glut of information available on the web makes it difficult to tell valuable advice from what is outdated or misinformed. Everyone seems to be an expert these days on being “mobile-friendly,” and jargon like infinite scroll, responsive design, interstitials
The Most Important Off-Page SEO Factor: Trust
Trust is important in all relationships. You need to be honest, open, and communicative with anyone if you hope to ever have a lasting relationship. We aren’t talking about your significant other here, though. We’re talking about your customers. Not meeting someone face-to-face or being able to see their operation requires a leap of faith of sorts when it comes to e-commerce. The best way to assuage that fear is by building trust on the web. In fact, trust is
3 Mistakes That Will Kill Your Web Traffic
It used to cost a lot of time, money, and effort to build a physical location to run a business, and even then you’d have to be in a visible spot alongside of the road to be lucky enough to get traffic without heavy marketing spend. These days, you can set up a website, get hosting, and start getting customers for a fraction of the cost. But much like a store located in a back alley without advertisements, a website that
The Facts Behind Inbound Marketing
Before the advent of the internet, the history of advertising had long been dominated by loosely targeted messages in and around a company’s market, or on some form of mass media. Outbound marketing (where you find customers via traditional means) was pretty much your only option. Things have changed in recent times, though. The ubiquity of the internet, the ability to seamlessly find specific information, and the affordability of new marketing techniques has given birth to inbound marketing (where you bring
SEO Mistakes to Avoid in 2016
The end of the year is fast approaching and as 2015 quickly turns into 2016 we should all take note of how the landscape of the industry has changed. SEO is a very fluid game, and certain things become more or less important as the months go by. The one thing that remains is just how viable SEO still is (it was the most effective source for bringing in new customers for 85% of online retailers last year). One of the
Google Officially Penalizes Giant Interstitial Apps
In a wild world where consumers of content and users of mobile apps are at peril from greedy companies looking to exploit their screen space, there is one protector standing up for them. Google has consistently used its mighty pull in the world to create the best user experience possible on mobile. Its “mobile friendly algorithm” penalizes apps and websites that aren’t friendly to mobile users, and as of yesterday its penalty for interstitial apps is live. What is an interstitial? When
The Importance of Social, Video and Blogs: How They Help You Grow
There was a time in the not-too-distant past when your town had a butcher, a baker and a candlestick maker, and everyone went to them any time they needed their services. No advertising necessary. Things are easy when you don’t have competition. These days that just won’t cut it. You can buy food from 5,000 miles away and have it at your door in no time, pick from a dozen specialty bake shops in the metro area, and, well, nobody
Do You Need Content to Drive SEO and Sales? Absolutely.
Many business owners find themselves at a crossroads: they need to find a way to stand out among the competition, but they also need to find a way to keep costs down in order to remain competitive. This means that shelling out a lot of money for new marketing gimmicks, opening new locations, or expanding the work force is usually out of the question. That’s why so many have turned to the internet to help their business grow. If you are