Drive Shares, Build a Reputation, and Spur Engagement by Re-Publishing
Content marketing is a lot of things: valuable, interesting, complex, and volatile, just to name a few. But there is one thing that it is not: linear. As SEOs, marketers, or just content writers, we often get caught up in certain strategies or processes that have worked in the past and stick to them. For example, we might research a bunch of keywords, put them in order, and churn out a new blog every day using just those terms alone.
Mobile Users Speak: what do customers want out of your website?
There is a reason that people say you never get a second chance to make a first impression. The opinion that people have of you is usually formed within a matter of seconds, and the first three seconds that someone spends on your website can usually make or break their purchase. It could be anything from load times to information or colour schemes. Lucky for us, a tech company named HubShout conducted an exhaustive survey to find out what customers
How to Improve Your Content Marketing Game
They say that the way to a man’s heart is through his stomach. We can’t argue with that. If you were to translate that over into the world of e-commerce and SEO, then it would be “the way to Google’s heart is through content.” The words, images, and videos that you use are the most powerful tools at your disposal in your battle to the top of SERPs. This is how you are going to get people to read, click,
Are Your Links Just Not “Clicking”? How to Write Meta Descriptions to Get Clicks
When a user searches for something and the results appear on the search engine results page (SERP), there is a little snippet of information below the link that gives them an idea about what will be on the page that follows. This is called the meta description. Usually only a few characters long, and not bolded like the link itself, it is often overlooked. How to do them properly might seem to be a lost art, but the thing is,
Google Loses “Right to be Forgotten” Appeal
The fact that anyone who happens to be anywhere at any time can look you up, and find out just about anything that they want about you is something that has unsettled both the public and privacy regulators throughout the world. Measures to limit this practice, widely known as “the right to be forgotten” have been put in place across Europe so that people’s privacy can be protected if they so desire. France, always known to be one of the staunchest
More Local SEO Tips to Cope With the New Landscape
Not only have we covered in detail how to shift your local SEO strategy in the “post-snackpack” world, but we have also covered some interesting statistics that show that a lot of small business owners aren’t investing in SEO as much as they should be. As with any good strategy, you need to review new details and changes, and tweak your game a little bit to stay relevant. It’s a game of adjustments, so to speak. So let’s look at
Why Small Business Owners Should Invest in SEO
When a user searches for a product or service online, you want your website to be at or near the top of the results (75% of users never click on results that aren’t in the top three). While nobody will claim that these services are cheap, there is no denying that they are effective, with SEO leads generating a close rate 7-8 times higher than most traditional outbound marketing leads. Many small business owners are on the fence about investing
Why You Need Good Content Marketing: and that stats to prove it
By now we all realize that killer content is the best way to keep your users interested, gain traction on social media, generate new leads via organic search, and pretty much everything else that goes with SEO these days. Which is why it is so surprising to us that the internet is rife with big companies that don’t care, or don’t care enough about how their content looks. It seems that the importance of the information on their site hasn’t
Google Updates My Business APP: does it help, and is it worth it?
Having a My Business page is a great way to put your small business out there, and have all of your information at your customer’s fingertips. On this page you can have everything from your address and zip code to photos and your opening hours. With more and more people searching on the go as time goes by, you better have a presence on social media and other pages like Google+ or else you are doing yourself a serious disservice.
Just How Fresh is Fresh: does Google really care?
One of the key components of SEO these days is the certification freshness that is attached to your blog content. Putting out up-to-date, unique, freshly pressed content is one of the few ways that you can organically grow your rankings. Google does this so that users have constant access to the most recent and relevant information. Nobody is going to bother reading things that are yesterday’s news anymore. But how much does it really matter? And should you really be