Tips on How to Dominate PPC in 2016: adjusting to a changing landscape
We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As things change, however, we need to re-evaluate, adjust, or tweak our strategies to adjust to a changing landscape. PPC is no different. A plethora
Finding the Content Sweet Spot: which kinds of content get both likes and shares
Using social media to grow your business is no secret in the E-commerce world. In fact, some surveys show that more than 80% of all small businesses do it, and we wouldn’t be surprised if those figures were precisely accurate. Being able to reach such a wide audience for pennies on the dollar when compared to traditional advertising makes social media the place to go to make your brand. But what is the secret? How do you become CrossFit and
Don’t Put All of Your SEO Eggs in One Basket: lessons from recent times
There are plenty of old sayings that people repeat on a daily basis: don’t look a gift horse in the mouth, a bird in the hand is worth two in the bush, or don’t bark up the wrong tree. Today we are going to examine one of our personal favorites: don’t put all of your eggs in one basket. Just ask Detroit, and the rest of the rust belt how things work out when you build your foundation on one
A Deeper Understanding of the Local Area: Google adds to the “Explore” function to maps
You can say a lot about Google, but make no mistake that they are hard at work every day trying to come up with ways to make their service better. The little search engine that could has come a long way, and now dominates life on the internet. Their continual dedication to personalizing services, and adding new functions to cater to people’s specific desires has taken another step forward. Google has officially made improvements to the Explore function of their
Harnessing the Power of Social Media: how to grow your audience by promoting like a pro
By now we all know that blogging is one of the most powerful tools that you can use to grow your audience and business. According to a major study done by a New York City tech firm, approximately 70% of consumers learned about a new company through reading their blog posts rather than through paid advertising. It goes without saying that blog posts are far more enjoyable to read than a paid advertisement. For one, they are passive rather than
Google warns against app interstitial ads
Everyone is in business to make money. We all might say we have other reasons, and a lot of them might be true. Some of us like the feeling of accomplishment, others enjoy the feeling of power, but it all boils down to being able to make a living. So nobody holds it against companies, websites or other entities when they try to make a few bucks. That is, besides Google. It seems like they dominate the news, but that
Why You Should Tell a Story: embracing the future of SEO
Everyone has a story to tell is an old adage on something that is very true about both people and businesses. Each one is unique, and is what it is because of many different factors leading up to the present day. One great thing about a good story is that it sells. People have been telling each other stories since long before we were able to write them down. Your company tells them, your children tell them(not usually true ones),
Google Launches Home Services Ads: what this means for the future of marketing
Google again has come out with an exciting new update that will help people get the most out of their queries using the engine. When people search for services, they want to find something that exactly matches their query. Not only that, but they want quality as well. The engine has come a long way in recent years, and is now better than ever at helping people find what they want. This is the next logical step. The home service
Google Announces AdWords Structured Snippet update
Google controls the world of internet search, and all of the money that goes into it. Nearly all of Google’s revenue comes from advertising, mainly in the way of paid ads. AdWords is the engine that makes the money machine run. Companies pay to design their ads based around keywords that they specially select through a mysterious process called keyword research. The great thing about advertising via this engine is that you get more precisely targeted customers. Instead of propping a
Market Trends 2015: Will We See the End of Desktop Websites?
As we pointed out in our last entry, the world of SEO, marketing, e-commerce, and the web in general is constantly evolving, and the only thing that you can realistically expect over the years is change. This brings us to market trends for this year, and the years to come. The one that we will focus on today is the shift in influence and focus from desktop to mobile. Sure, we all know that mobile is becoming dominant, but just