3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)
The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks that work perfectly for small businesses looking to grow their businesses Online. With such a small character limit, you’d think writing a successful ad
3 Misunderstood Metrics That Are Costing You Money
You’ve probably heard of companies that have effectively doubled their traffic just by changing the colour of one of their buttons or the blog that increased profits by 10x only by checking a heat map. So why aren’t those miracles happening to your website, too? In this blog, we’ll cover three analytical metrics that are often misunderstood and are probably costing your business money as we speak. Bounce Rate Bounce rate is a pretty simple metric—the percentage of single interaction visits to
How to Make Your Site Rank Higher and Attract More Visitors Immediately—Improve Load Time
In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In this blog, we’ll cover a few simple tips to get your site loading faster immediately so you can start driving more web traffic. If your
Google Rolls Out Major Local Change: Now Your Reputation Matters More Than Ever
88% of your customers trust online reviews as much as personal recommendations, and the majority of local customers read several reviews before making a purchasing decision. A new Google update has changed the game, increasing the importance of reputation management and local SEO as we know it. Find out how your business could be affected. As a local business, your goal is to rank in the results that appear on the map on the very first page of Google. This “map
How a Small business Can Increase Sales Leads by 67%: A Company Blog!
The most beautiful company site in the world won’t be of much use if it isn’t generating any traffic and sales leads. In this blog, find out how maintaining a company blog full of targeted keywords and links can increase your sales leads by 67%. As a small business owner, having a website where your customers can find you Online should be a top priority. But it isn’t enough to simply have a site anymore. The competition these days is too
7 On-Page SEO Tricks That Will Improve Your Traffic Immediately
Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right away. On-page SEO is like the basic equipment for a sport: it doesn’t matter how much the rules or tactics of the game change, you
Why Your Business Needs Great Web Design—and the Stats to Prove it
There is no greater asset to your company than a beautifully designed website. Stunning design engages visitors, keeps them on your site longer, and helps push them down your sales funnel. To help you understand how BlueHat’s web design team helps to increase sales, we’ve compiled some recent stats from across the web on how web design and SEO work together to grow your company We’ve entered an age where making a company website is easier than ever before. With 81%
Toronto Web Design SEO Checklist: How to Make Your Business Rank in the Local Area
The Facts: 77% of agencies believe poor web design is a client weakness 38% of customers will stop engaging with a site if the layout is unattractive Mobile devices account for nearly 2 out of 3 seconds spent Online Ranking your Toronto company Online is the fastest and most affordable way to grow your business; but what good is it if the website doesn’t convert visitors to customers? Great web design for desktop and mobile is the key to building trust,
Landing Page Optimization Tips You Might Not Be Aware Of
There are a few proven tips used by professional companies around the world for optimizing landing pages so that they maximize conversions and minimize bounce rates. Here are some of the best landing page optimization tips from professionals who know how to get people clicking. Landing page optimization tips If you want to gently nudge your visitors in the right direction, you’ve got to build your landing pages the right way. Always make sure to: Target customers specifically - the biggest mistake that
Google’s Upcoming Mobile-friendly Update Will Shake Things Up
User experience. Those two words hold a tremendous amount of importance to e-commerce professionals. User experience (or UX) is how the user interacts with a website, with major factors being page speed, layout, colour scheme and text spacing - among others. Despite being such a powerful force in the online the world, a page’s loading speed has never directly influenced SEO rankings via Google’s algorithm – but that’s about to change. Google’s next mobile-friendly update will introduce page loading time as