Google Launches New Mobile-Friendly Testing Tool
Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, users won’t want anything to do with you. Google has provided a web tool that lets you know just how friendly you are to its
Your New Website Checklist
We all know how important a website is, but what most aren’t aware of are the specific factors that make a new website a valuable tool for your business. In fact, the majority of business owners go into the process blind, and simply ask someone to make them a website. Whether you are building your first site or moving an old one to a newly updated version, there are some things you should do to make sure it is up
The Three Keys to Successful Mobile Marketing
It has been predicted that the number of global smartphone users will surpass two billion in 2016. This means that marketing departments are still scrambling to tweak their campaigns, messages, strategies and budgets to better reflect the importance of mobile advertising. The glut of information available on the web makes it difficult to tell valuable advice from what is outdated or misinformed. Everyone seems to be an expert these days on being “mobile-friendly,” and jargon like infinite scroll, responsive design, interstitials
Non-Mobile-Friendly Websites are Disappearing from Google Results
Google has made its stance on having a mobile-friendly website clear. “Mobilegeddon” or so the mobile update from the tech giant was called, showed that they meant business. You either have a mobile-friendly site, or you feel the wrath. It is amazing that in this day and age, with all of the talk going around about needing a web page that adapts to people’s mobile tendencies, that so many companies still don’t have one. A study done by Moovweb has
Real Estate Web Design Tips
In essence, real estate web design should follow best practices for end user experiences - easy to read flow, respecting white space, easy navigation and making the experience as clear as possible. However, there are some details in terms of the user experience that should not be overlooked when offering the wealth of information that is associated to the details of any property on a real estate site. Here are a few web design recommendations that real estate agents may want
Updating WordPress Plugins: What Could Possibly Go Wrong?
Despite being one of the best and most-used online website platforms, WordPress is continually evolving and improving as developers worldwide contribute to its unique features with new and better plugins. What’s more, updating your WordPress plugins is now easier and quicker that it has ever been. That being said, you may still experience some problems with your website when updating your WordPress plugins from time to time. These problems may range from small and insignificant to so severe that they will
4 Tips to Decrease Your Website’s Bounce Rate Immediately
When you click through to a website from an external link, you are going to end up on a landing page. The landing page is like the entryway into a great theme park. It needs to convince your guests that your rides are worth going on. Your site’s bounce rate, or how often a user exits your web page shortly after landing on it, is heavily affected by how well your landing page is constructed. There is a lot of
SEO Tips for E-Commerce: What to do with Unavailable Products
If your e-commerce store has a product that has been discontinued or is out of stock, do you know what you should do with the page, from an SEO perspective? Should you create a 404 error page? Keep the product page active even though the product is no longer available? Use an automatic redirect to send users to a similar product? These are questions that a number of e-commerce stores face each day, especially when they may have a product page
Web Design Tips: The CSS Inline-Block Display Type
When working with CSS, the usage of floats is a great tool for special situations. However, floating an HTML element in CSS presents its own series of complications when working with elements in a complex layout - floated elements are considered to be rendered out of the flow of the rest of the document markup. Managing margins and positioning within a complex layout can be quite frustrating and time consuming when trying to manage the simple alignment and behavior of
Landing Page Tips: 4 Ways to Improve your Landing Page
Your landing page can make or break the sale, and you usually have only a few seconds to capture the viewer’s attention, gain their trust, and close the deal. A properly optimized landing page has the ability to exponentially increase your ROI, and more often than not a few tweaks to your page can be a huge advantage over other competitors. Since the “five second rule”- the amount of time you have to draw in your customer - applies as