Landing Page Tips: What Makes a Customer Buy?
So you’ve set up a landing page associated to your ads displaying all over the internet, selling a particular product or service. Just putting up a landing page is easy enough, but there’s really no point to it unless your page successfully compels visitors to buy what you’re selling. The question is: what does your landing page have to contain in order to convert visitors into buyers? Every potential customer is unique, and so is every product or service. Despite this,
The Best SEO Plugins to Improve Your Search Engine Rankings
Building a successful website is a dream for many people. Unfortunately, it isn’t always as easy as people hope. Even if they build a beautiful site with useful, interesting and engaging content, it won’t be a success without people visiting the page. The number one source of traffic to most websites is Google and the other major search engines, which is why optimizing a site to improve its search rankings is extremely important. While the list of
How to Reduce Your Website’s Bounce Rate
Does your website have a high bounce rate? Here’s what you can do to fix it. Many websites do experience a high bounce rate - that is, when visitors arrive and then leave almost immediately. In fact, bounce rates of up to 80% are frequently reported through Google analytics. That’s 80% of visitors simply leaving upon seeing your site! Not only does a high bounce rate affect your search engine rankings, it also means you are losing up to
The Best SEO and Web Design Firms Focus on User Experience
BlueHat Marketing has been consistently ranked as the top Canadian SEO and web design firm by independent industry authorities. This is largely due to the fact that we understand the importance of user experience when it comes to web design and development. Below are some of our guidelines when it comes to designing a site that is both attractive to search engines and users alike. Good quality graphics help create a good first impression. When it comes to websites, first impressions are
Using Local SEO Techniques to Grow Your Business
Most small-to-medium business owners that have a physical location -from plumbers and electricians to car dealers- have heard about local SEO, but many don’t know what it is or how they can use it. It’s a strategy that can increase sales as well as improve ROI for a business, so it’s in every owner’s best interest to get to know how it works. That’s where “the experts” come in. There are a lot of sources for SEO tips on the Internet,
How Do You Know if Your Website Is Optimized?
It’s been said that a website is like an online business card. In fact, it’s so much more than that. In many cases, your website is your business. Through it you can quickly and easily let your clients know about new products, upcoming events, special promotions, or any new services you are offering. In today's business world, not having a highly functional website it is like having a car with no fuel. Your website reflects who you are in
THE BLUEHAT TEAM CELEBRATES NEW AWARDS IN 2014
2014 has been a very active year for the BlueHat Marketing team. First, TopSEOs.com, an independent and well-respected authority that evaluates and ranks Internet Marketing Agencies in Canada, recognized BlueHat Marketing as a strongly performing firm, ranking us number 1 in integrated search (SEO and PPC) among all companies in Canada. This was followed by recognition from the independent authority on web design services, Bestwebdesignagencies.com, ranking BlueHat Marketing as the TOP Company in Canada for Web Design and Development. Both
The Importance of User Experience Optimization in SEO
Search engine optimization is increasingly moving beyond simply addressing the needs of search engines to include user experience. One of the most important differences between websites and traditional communication platforms (TV, radio) is the role of the consumer. Traditional media platforms treat consumers passively, while website visitors are active agents who determine what content they receive, in what order and for how long. Why Focusing on User Experience is Important for Your Website As the internet moved into the centre stage of
BlueHat Marketing Receives Top Award for Web Design
Following the high rankings awarded to us for excellence in SEO (both local and general) from TopSEOs, the BlueHat Marketing team now finds itself at the very top of the list for web design and development services in Canada, as ranked by the same independent agency. I sat down with Peter Olejnicki and David Foscato, my teammates in the BlueHat Marketing web design & development department, to discuss what sets us apart when it comes to providing professional web design services
Top 10 Crucial Business Website Features
If you’re a business owner, it’s absolutely crucial that your website contain the following features. This list isn’t exhaustive, but by ensuring that at least these 10 things are addressed, you can significantly improve your traffic and conversions, leading to increased sales. 1. Clearly visible text-based phone number on homepage It’s probably obvious that your phone number should be on your website, but it’s positioning is key. On top of that, a text-based number will be picked up by search engines and