Content Archives - BlueHat Marketing

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MEASUREMENT

Reporting & tracking – Ensure you always have a clear picture of what’s working, and why.

Competitor tracking – Keep a close eye on what your competitors are up to, so you can stay a step ahead.

SEO-friendly marketing policies – We’ll proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.

Risk assessment & monitoring – Understanding risks is essential to maintaining your search traffic in the long term. There are certain rules which search engines want webmasters to respect, and you can be penalised if you break them. Even if you didn’t know you were. We perform a risk assessment of the links currently pointing to your website, highlight any issues, and recommend preventative action where necessary. We also work with you to ensure your other online marketing campaigns don’t introduce any SEO-related risks.

Conversion Rate Optimization – Our #1 goal is to increase your leads, calls and sales by attracting laser targeted traffic that will convert into potential customers.

EXECUTION

SEO-friendly marketing policies – We’ll proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.

SEO-friendly quality content – A custom-designed content strategy to secure a steady source of credible traffic for your site. We create content that’s so good people will want to blog about it, and share it with their friends and colleagues. No link farms, no content farms, no article spinning, no black hat SEO, no grey hat SEO. Just 100% white hat SEO that steadily builds visibility, traffic, engagement and profits. And retains them over the long haul. So you don’t have to worry every time Google updates its ranking algorithms. This creative content also serves as a marketing device, social booster and brand enhancer.

Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and time frames required to achieve rankings, traffic and ROI.

Local Maps Optimization – We will make sure your Google My Business listing has maximum visibility by building up your website’s local signals as well as encouraging your clients to write reviews.

STRATEGY

Information Architecture (IA) – In consultation with our Senior SEO Strategists, we’ll ensure your site’s navigation flows with optimum SEO efficiency.

Content strategy – We’ll liaise with your content specialist to ensure your content strategy supports your SEO objectives (drawing on linkable assets and relationships identified in the discovery phase)

Google Webmaster Tools – Set up the main channel of communication between Google and your website, so we can easily detect any known issues and correct problems directly with Google.

Internal & external linking – Instructions for fixing broken links and links pointing to the wrong pages. Also a general on-site link strategy. (We’ll provide consultation to help your developer with the implementation.)

URL to phrase matching – A matrix showing exactly which set of phrases to match with what URL.

Canonical setup – Ensures there are no ‘duplicate content’ issues.

Internationalisation (if required) – Detailed global URL recommendations (TLD / sub-domain / sub-folder), defining language in your code, using local on-site and off-site signals (e.g. currency, address, phone numbers, listings in local directory websites).

ASSESSMENT

Situation analysis – Preliminary research to determine the nature and scope of your business and website.

Phrase research – We consider the estimated search volume, competitiveness and intent of the most relevant keywords. Then we use our proprietary Phrase Potential Calculator to estimate the traffic and revenue potential for those keywords, based on your current average conversion rate and value.

Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and timeframes required to achieve rankings, traffic and ROI.

Identify linkable assets – To discover the most popular content on your website, we observe external links and traffic data.

Relationship assessment – We learn how you’re connected in the business world and with your customers, in order to extract value and potential link partnerships.

On-site link analysis – Identify links on your current site that point to incorrect pages or expired content. Discover links which could be implemented better or online references and mentions that could be turned into links.

ONE SIMPLE FEE

When you sign with us, all the analysis, auditing, research and set up is FREE. All we charge you is a never changing monthly fee for complete expert management, transparent reporting and hands off peace of mind for you.

Just sit back and watch the revenue roll in, yes, it’s that simple.

CAMPAIGN SETUP

We build your new account or properly rebuild your old account from top to bottom using every tool Google offers. We build tightly segmented ad groups, keywords and ads built around your products and services…

Google rewards relevance, not monotonous, robotic data entry. It takes thinking, and intelligence, and a lot of work. We care and it shows… !

RESEARCH

Are you tired of losing business to your competitors?

Are you ready to dominate all their keywords and ads? We’ll find out which keywords, what ads, and where they are in order for you to get the best of them on every search!

ANALYSIS

Whether you already have an account, or are about to create one, we can help. We will do a free audit of your current account(s) to create a plan to take it where you want it to be. Or a free analysis and projection of what you want to do.

We will get to know your business like you do, learn your products and services, and demographics. This is absolutely vital to building a successful campaign!

MEASUREMENT

Reporting & tracking – Ensure you always have a clear picture of what’s working, and why.

Competitor tracking – Keep a close eye on what your competitors are up to, so you can stay a step ahead.

SEO-friendly marketing policies – We’ll proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.

Risk assessment & monitoring – Understanding risks is essential to maintaining your search traffic in the long term. There are certain rules which search engines want webmasters to respect, and you can be penalised if you break them. Even if you didn’t know you were. We perform a risk assessment of the links currently pointing to your website, highlight any issues, and recommend preventative action where necessary. We also work with you to ensure your other online marketing campaigns don’t introduce any SEO-related risks.

Conversion Rate Optimization – Our #1 goal is to increase your leads, calls and sales by attracting laser targeted traffic that will convert into potential customers.

EXECUTION

SEO-friendly marketing policies – We’ll proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.

SEO-friendly quality content – A custom-designed content strategy to secure a steady source of credible traffic for your site. We create content that’s so good people will want to blog about it, and share it with their friends and colleagues. No link farms, no content farms, no article spinning, no black hat SEO, no grey hat SEO. Just 100% white hat SEO that steadily builds visibility, traffic, engagement and profits. And retains them over the long haul. So you don’t have to worry every time Google updates its ranking algorithms. This creative content also serves as a marketing device, social booster and brand enhancer.

Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and time frames required to achieve rankings, traffic and ROI.

Local Maps Optimization – We will make sure your Google My Business listing has maximum visibility by building up your website’s local signals as well as encouraging your clients to write reviews.

STRATEGY

Information Architecture (IA) – In consultation with our Senior SEO Strategists, we’ll ensure your site’s navigation flows with optimum SEO efficiency.

Content strategy – We’ll build a robust audience-focused content strategy to support your SEO objectives (drawing on linkable assets and relationships identified in the discovery phase)

Google Search Console – Set up the main channel of communication between Google and your website, so we can easily detect any known issues and correct problems directly with Google.

Internal & external linking – Instructions for fixing broken links and links pointing to the wrong pages. Also a general on-site link strategy. (We’ll provide consultation to help your developer with the implementation.)

URL to phrase matching – A matrix showing exactly which set of phrases to match with what URL.

Canonical setup – Ensures there are no ‘duplicate content’ issues.

Internationalisation (if required) – Detailed global URL recommendations (TLD / sub-domain / sub-folder), defining language in your code, using local on-site and off-site signals (e.g. currency, address, phone numbers, listings in local directory websites).

Content Tag

Content Marketing: What is it?

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MEASUREMENT

EXECUTION

STRATEGY

ASSESSMENT

ONE SIMPLE FEE

CAMPAIGN SETUP

RESEARCH

ANALYSIS

MEASUREMENT

EXECUTION

STRATEGY