Google Cracks Down On Bad Advertising Practices, Over 350 Million Ads Removed
Last week Google continued to wage its battle against the barrage of counterfeiters and malicious advertisers who abuse online advertising tools for harmful and deceptive purposes. Google permanently removed more than 350 million “bad ads,” up from 220 million the previous year. With almost one million suspect ads a day, Google still has a lot of work to do. Google’s online advertisement business generates billions of dollars a year while enabling countless small to medium legitimate businesses to grow.
Google to Encrypt all Search Activity – Goodbye Keyword Data
SEO companies and online marketers are abuzz with discussion after Google announced earlier this week that all organic search queries (not those linked to Google ads) will now be encrypted. Google claims it has taken these moves to ultimately ensure user protection and privacy, providing a secure browsing experience. What is Secure Browsing? Secure browsing entails the encryption of searches. This means the terms users type into Google that were normally passed on to publishers after someone clicks on their links now
Google City Expert: Improving Customer Reviews
Google has recently launched City Expert, an exclusive initiative that aims to increase the quality of reviews on Google+ Local and Google Maps. The program, similar to Yelp Elite, is a special limited-scope extension of standard Google reviews, which aims to attract consumers with a higher level of engagement with local establishments, products and services. City Expert will reward users with access to exclusive events in their area, Google-branded merchandise and special badges on their Google+ profiles. The current scope of the