Vanity Metrics Tag

Social media has forever changed how businesses and customers interact and talk about products and services. The ability to succeed in today’s global economy hinges on a business’s ability to analyze consumer behavior online and on social media platforms. Gathering the right metrics from social media platforms is not as straight forward as it may seem. Vanity Metrics Vanity metrics are those numbers that are often wrongly perceived as the crucial element of social media effectiveness. They include numbers such as page